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Buying an Engagement Ring Online is Safe, Easy and Saves a Ton of Money

Buying an engagement ring is one of the most important purchases you will make, so you want to feel confident that you are buying from a place that is reputable, has excellent inventory and service and will get you a great value. So it is understandable that you might be hesitant to buy online. In reality, you'll avoid sales tactics and markups, be able to shop thousands of options from your couch and get a way better price than traditional retail shops.

There are a ton of options out there, two of our favorites are James Allen and Blue Nile. They are two of the largest and most reputable, with huge inventory and thousands of happy customers. Read our James Allen vs. Blue Nile comparison to learn more about the detailed pros and cons of each.


Are these sites safe?


Absolutely. According to Forbes, Blue Nile has served over 1.7 million customers and has sold over 1 million engagement and wedding rings combined. Furthermore, Blue Nile, James Allen and many others offer a 30-day money back guarantee. If you are not 100% satisfied for any reason, you can return your ring for a full refund or exchange. They also offer lifetime warranties, which cover adjustment and cleaning services.


Will I get a good price?


Yes! Buying online will save you a ton of money. You can expect to save something like 30-40% vs. a traditional brick-and-mortar retail jewelry store. If you have any doubt, James Allen and Blue Nile both offer competitor price matching as they feel so confident that they can get you the best price. As they save money on not having a ton of physical locations and ship directly to consumer, they are able to pass along these savings to you.


Is there the same selection available?


Definitely! The best online retailers like Blue Nile and James Allen have hundreds of thousands of diamond available, in every shape and size. Their sites are very easy to navigate and you can assemble your ring with a couple of clicks.


What if I have questions or an issue?


James Allen and Blue Nile both offer 24/7 service. Both offer great service through chat, email and phone to answer any questions you may have or resolve any issues.


What is the downside to buying online?


The major downside to buying online is that you have to do a bit more research and prep beforehand (as you're not talking through everything with a jeweler in a store). That's why we created The Rings Guide, to give you that prep so that you can confidently buy online!




Overall, we strongly recommend buying online and going with Blue Nile or James Allen for your engagement ring purchase as they are not only reputable and safe, they have awesome selection with some of the best prices.




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